Keeping The Eyes Busy: A Case Study of Disney+

Ever since the arrival of streaming platforms, society has become more focused on understanding how to take the next step forward in terms of innovation. Streaming is now a new reality that is growing by the second, and businesses have begun to spend more money on streaming services in order to adapt and improve their products for this new era. This is also the case of Disney+, released at the end of 2019, which had an immediate unexpected growth upon its launch. In comparison to other streaming platforms, Disney+ had an easier debut because of its wide range of unique material available to watch. This study explores Disney+ as a brand, a streaming platform, its features and how they compare to others, as well as the company's business model and revenue, all of which contributed to Disney+'s current position among other streaming platforms. Regarding Disney+, a survey with 84 responses was conducted, and the results were analysed using descriptive and inferential (Chi-Square independence test) statistics. As the value of the calculated test statistic (11.24) (chi-square test) is higher than the value in the chi-square table, we conclude that there is a statistically significant association between age and being influenced by advertising.