Workshops Session Chair: Jorge Esparteiro Garcia Digital Transformation Framework: A Bibliometric Approach
Reihaneh Hajishirzi, Carlos J. Costa, Manuela Aparicio and Mario Romão
Discovering Multiple Clusters of Second-Hand Luxury Goods for Profit Improvement Using Network Motif
Tengfei Shao, Fumitoshi Teraoka, Keiji Ishizaki and Reiko Hishiyama
Digital Marketing Influence on Rural Tourism Destination Sustainability: A conceptual approach
Sónia Rodrigues, Ricardo Correia, Ramiro Gonçalves, Frederico Branco and Jose Martins
The impact of chatbots on purchase intention
Ana Maria Soares, Catarina Camacho and Maher Georges Elmashhara
Covering Undefined and Untrusted Values by the Database Index
Michal Kvet
The Impact of Table and Index Compression with Non-Unique Data
Veronika Šalgová
LEAN MARKETING - APPLICATION OF THE LEAN SIX SIGMA TO MARKETING - CASE STUDY
José Carlos Sá, Manuel Sousa Pereira and Sérgio Almeida
Predicting the Portuguese GDP using three different computational techniques
Vasco Capela Tavares, João d'Água, Guilherme Mendes, Eduardo Peso and Carlos Costa
Tracking method for Aircraft on Ground (AOG) service and the challenges for e-commerce
Carlos Monteiro, Lia Coelho Oliveira and Jorge Esparteiro Garcia
Impact of Corporate Social Responsibility (CSR) activities of Sports Clubs in Portugal on brand attitude and electronic word-of-mouth intention
Joana Tavares, Jorge Esparteiro Garcia, Manuel José Serra Fonseca and Andreia Teixeira
Workshops Session Chair: Pablo Alejandro Quezada Sarmiento Search Engine Optimization (SEO) for a Company Website: A Case Study
Jorge Esparteiro Garcia, Rui Lima and Manuel José Serra Fonseca
Subject line personalization techniques and their influence in the e-mail marketing open rate
Joana Almeida and Beatriz Casais
Consumer Attitudes Regarding Strategies in Digital Marketing
Jorge Figueiredo, António Cardoso, Margarida Pocinho and Isabel Oliveira
COMPUTER BASED INFORMATION SYSTEM FOR PHARMACIES
Frantisek Repak
The Great Firewall of China: The impact of social media on the political control of a population
Beatriz Pinheiro, Carmen Moutela, Juliana Silva, Maria Leonor Ferreira and Manuel Au-Yong-Oliveira
Complex testing system for evaluation results
Karol Matiaško
New trends in Fast ReRoute
Jozef Papan, Adam Filipko, Tomas Chovanec and Oleksandra Yeremenko
Brand Communication on Instagram during the COVID-19 Pandemic: The Portuguese context
José Gabriel Andrade and Patrícia Dias
Optimal distribution of current resources in a production environment - A sustainable and ethical framework for the digital era
Klaus Kühnel and Manuel Au-Yong-Oliveira
Study of Twitter for digital content strategies. Case study Newspaper Metro Ecuador
Gabriela Vaca-Jaramillo, Kruzkaya Ordóñez and Abel Suing